JAB ANSTOETZ PROMOTES THE INITIATIVE FOR TEXTILE ROOMS
"Young, wild and nuts about fabrics" – this is one of the spirited headlines with which the campaign "#GibDirStoff" attracts the attention of the media and thus of consumers. As an official member, JAB ANSTOETZ promotes the "Initiative Textile Räume e.V." (ITR). The official kick-off for this broad consumer targeting was held in November 2015.
The title of the campaign "#GibDirStoff" is a clear call and encapsulates the goal of the initiative: to revive consumer interest in textile furnishing.
The appealing website is an integral part of the campaign. Here consumers find informative articles, trendy new items, interesting interviews and videos from the world of home textiles.